Today people are searching for:

 

accountants, architects, beauty salons, bed & breakfasts,builders, car dealers,cinemas, dentists, doctors, estate agents, florists, garages, gyms, hairdressers, hotels, letting agents, plumbers, pubs, restaurants, solicitors, takeaways, taxis

Search engine optimisation articles

 

Location targeting

Location targeting is highly effective when creating search engine marketing campaigns for businesses with a known customer catchment area. To find out more see location targeting.

What makes a good title tag?

A good title tag should reflect the content on the page. The actual words you use should appear on the page and be represented in headings and the main body part of the document. To find out more see title tag.

What makes a good meta description tag?

A good meta description tag should reflect the content on the page and contain your keywords. The actual words you use should appear on the page and be represented in headings and the main body part of the document. To find out more see meta description tag.

What makes a good meta keyword tag?

A good meta keyword tag should reflect the content on the page. The actual words you use should appear on the page and be represented in the title, headings and the main body part of the document. To find out more see meta keyword tag.

The benefits of descriptive links

Search engines like descriptive links. It helps the search engine spider assess what your page is all about. Don't use click here and other similar non-descriptive links. To find out more see descriptive links.

What is search engine optimisation (SEO)?

Search engine optimisation is the adjusting of a web page to rank higher in search engine results for the targeted keywords and key phrases. To find out more see search engine optimisation.

How does the URL effect search engine marketing (SEM)?

The uniform resource locator (URL) you choose does impact your search engine marketing. The safest option is to choose a URL that is specific for your country. To find out more see URL.

How do I track visitors to my website?

Tracking is hugely important as a good tracking system will allow you to establish exactly where you are up to with your website and expose areas that need improvement. To find out more see tracking.

Where can I submit my website for free?

Once your website is built and your tracking setup it is time to submit your website to Google, Yahoo! directory and the Dmoz directory. To find out more see submit.

How does Google PageRank™ effect my website's position?

Google's PageRank™ calculates the quality and volume of links pointing towards your website. If you have lots of links from other respected website's pointing to your pages Google will reflect this in its results. To find out more see pagerank.

How can sitemap's help my rankings?

Creating a sitemap on your website helps search engines find all your website's pages. Your sitemap could be a page of links on your website or you could put all your page links at the bottom of your homepage. Several search engines allow you to submit a sitemap's directly to them. To find out more see sitemap.

How can I improve my online marketing strategy?

Any business planning its online marketing strategy, needs to be aware of its current strengths and weakness. To find out more see online marketing strategy.

How do I use the Meta Robot tag?

If you have a web page you do not want search engines to index you should use: <meta name="robots" content="noindex,follow"> You may choose to do this if you know a web page is not very search engine friendly and wish to avoid it negatively effecting your rankings. To find out more see meta robot tag.

How to make a good product page?

If you have an e-commerce website and you want your product pages to be found on search engines, you need to optimize your pages. To find out more see product pages.

Use as much plain text as you like!

Search engines love plain text. It is easy for them to read. You should use your keywords in your text but don't use them such that your sentences seem repetitive or nonsensical. To find out more see plain text.

How can using content networks help my business?

Search engines allow ads to be show on their content networks. A content network is essentially a group of website's that have given over some page space to show related search engine results and ads. To find out more see content networks.

Can using my keywords in my page names help my ranking?

Some search engines like to see your keywords in your page names. If you have a page all about blue widgets then save your page as blue_widgets. To find out more see page names.

How long before I see an improvement in my search engine rankings?

In many ways waiting for the search engine updates is the most difficult part. One important thing to remember is a re-cache is not a re-index. To find out more see results update.

How can search engines find my product details from my database?

A common problem for business is one you reach a certain size you need to store you product information on a database. Website clients put in search criteria and up pops the product. The problem is a search engine spider can not enter any search criteria and thus will not be able to find your product page. To find out more see spider database.

How can the ALT tag help with my search engine optimisation?

The HTML ALT tag provides alternative text when non-textual elements, typically images, cannot be displayed. If you have a graphic on your web page you can assign ALT text. This text will be read by the search engine spider. If you put your keywords in the ALT text it can improve your ranking. To find out more see ALT tag.

Do I need search engine marketing or search engine optimisation for my business?

Search engine optimisation makes use of free search engine results and the optimisation element is the tweaking of the page content to rank better in search engines. Search engine marketing is the use of paid for search engine ads. To find out more see seo vs sem.